the problem, as I see it
Today was yet another disappointing sandwich at Zingerman's. I'm pretty far up on my high horse, and this is the last time I will rant about it. But I'm going all-out, with graphic assistance and everything.
Zingerman's Deli, as I've heard it described: "good food, mediocre service, mercenary prices" has a problem in their sandwich department. For the past 10 years, as the prices have increased 40% (the $13 sandwich of today is exactly the same as what you used to get for $9), they STILL can't get sandwich assembly right.
Take Exhibit #1:
Sure, the ingredients are tasty, but the softball-shaped blob of meat in the middle of the sandwich? It's impossible to manage without it sliding out the maw of the bread with the coleslaw or mayo or mustard greasing the way. Needless to say, that after negotiating this sliced-meat speedbump, you're left with plenty of meatless bread.
Not only the flavor, but the texture of the sandwich is uneven. When you have a ham and cheese, do you want a bite of ham and then a bite of cheese? No. You want a bite of ham AND cheese at the same time. And before you respond "oh, you're just being picky... quit whining and just enjoy the food" - well, with the hype that Zingerman's puts out there, and the ridiculous prices they are charging, one would reasonably expect to get an Exceptional Sandwich, not an exercise in aggravation.
Are you hearing this Ari? Probably not. Chances are that you don't give a shit because you're too busy stacking up all the cash you're making off of these disappointments of meat on bread. When you can fix "the sandwich problem" I'll come back, but until then, you've lost my business.